Daniela Kelloway
Strategic Marketing & Communications Leadership
Guiding Brands With Clarity, Creativity, and Commercial Impact
My Strategic Services
Visioning
Growth
Messaging
Leadership
Branding
Reputation
Strategy
Alignment
About Daniela Kelloway
Daniela Kelloway is a senior marketing and communications leader with over 20 years of experience helping brands grow with clarity, creativity, and commercial impact.
From launching startups to scaling national campaigns, she brings deep expertise in strategy, storytelling, and reputation management.
As a Fractional CMO and CCO, Daniela partners with high-growth businesses to align their messaging, strengthen their brand, and drive meaningful results—without the overhead of a full-time executive.
How Do I Know If I Need a Fractional CMO or CCO?

What’s the difference between a fractional CMO and a marketing consultant?
A fractional CMO is part of your leadership team, not just a project-based advisor. I bring strategy, alignment, and executive-level thinking.
What size or stage of business do you typically work with?
I work with scaling startups, established brands in transition, and visionary founders ready for senior strategic support.
What if I already have a marketing team?
Perfect. I complement your team—bringing structure, clarity, and C-suite guidance to make sure everyone’s moving in the same direction.
Business News & Resources
Do You Really Need a Full-Time CMO?
Not every business needs a full-time executive. This article explores when it makes sense to go fractional—and how a strategic partner can deliver big-picture results without the long-term commitment.
Brand Confusion Is Killing Your Growth
If your team, customers, or messaging feel disconnected, the problem isn’t marketing—it’s brand clarity. Learn how strategic alignment can unlock stronger engagement, better decisions, and scalable growth.