About Me
Hi, I'm Daniela! a Fractional CMO and CCO helping ambitious brands grow with clarity, creativity, and strategic leadership
If you’re looking for high-impact marketing and communications leadership without the long-term commitment, let’s connect.
Who Is Daniela?
I began my career in film, working behind the scenes with global celebrities, red carpets, and major cultural institutions like the Toronto International Film Festival, where I mastered the art of media relations in one of the world’s busiest press offices.
From there, I founded my own PR agency and helped brands like Knix, Turo, Carnivore Club, AMC, and TIFF craft powerful narratives, land game-changing earned media, and build brands primed for growth. I’ve brokered partnerships with household names like Netflix and Kobo, and secured clients front-page coverage in national publications.
After a successful run in PR, I evolved into marketing leadership—developing deep expertise in omni-channel strategy, acquisition, operations, customer journey design, and marketing ROI.
Today, I bring this hybrid skill set to clients as a fractional CMO and CCO—bridging brand and business with clarity, creativity, and commercial impact.
What Does a CCO Do?
Protects Your Brand
- Shapes your brand’s public narrative and internal voice
- Oversees messaging across media, stakeholders, and internal teams
- Ensures consistency and alignment across all communications
- Manages crisis response and reputation risks
- Builds trust with customers, investors, and employees alike
Leads with Strategy
- Defines and refines brand positioning and messaging
- Develops go-to-market strategies for launches or expansions
- Aligns marketing, PR, and communications with business goals
- Provides executive-level planning and strategic oversight
- Guides internal teams or agencies toward high-impact execution
How I Work
- Fractional engagement — flexible, high-impact leadership without the full-time cost
- Deep collaboration with founders, execs, and internal teams
- Strategy first, execution-aware — I guide your team or agency partners
- Focused on results, not busywork — every decision is tied to growth
- Always tailored — no one-size-fits-all playbooks
Case Studies
Marketing Leadership
BASE 31
Marketing Entry Strategy
TURO
To launch Turo in Canada, Daniela created a media waterfall effect that generated 300+ placements and 1,000 signups on day one. Strategic partnerships and press-driven storytelling delivered 40% week-over-week growth from zero inventory.
Viral Campaign
The Next Einstein
With just a $5K budget, Daniela helped a nonprofit campaign go global—driving over 2,000 contest entries in a single day. The viral reach and Guinness World Record support turned an idea into international news.