Daniela Kelloway
Strategic Marketing & Communications Leadership
Guiding Brands With Clarity, Creativity, and Commercial Impact
My Strategic Services
Visioning
Growth
Messaging
Leadership
Branding
Reputation
Strategy
Alignment
About Daniela Kelloway
Daniela Kelloway is a senior marketing and communications leader with over 20 years of experience helping brands grow with clarity, creativity, and commercial impact.
From launching startups to scaling national campaigns, she brings deep expertise in strategy, storytelling, and reputation management.
As a Fractional CMO and CCO, Daniela partners with high-growth businesses to align their messaging, strengthen their brand, and drive meaningful results—without the overhead of a full-time executive.
How Do I Know If I Need a Fractional CMO or CCO?
What’s the difference between a fractional CMO and a marketing consultant?
A fractional CMO is part of your leadership team, not just a project-based advisor. I bring strategy, alignment, and executive-level thinking.
What size or stage of business do you typically work with?
I work with scaling startups, established brands in transition, and visionary founders ready for senior strategic support.
What if I already have a marketing team?
Perfect. I complement your team—bringing structure, clarity, and C-suite guidance to make sure everyone’s moving in the same direction.
Business News & Resources
Fractional Leadership: A Smart Solution for Growing Brands
Hiring a full-time exec isn’t always practical. Fractional leadership gives you senior-level guidance, flexible support, and ROI-focused strategy—exactly when and where your business needs it most.
From Startup to Scale-Up: What Got You Here Won’t Get You There
Growth-stage businesses often outgrow their early marketing strategies. This post breaks down what changes as you scale—and why leadership-level strategy becomes essential for the next phase.
The Hidden Role of a Chief Communications Officer
Most companies understand marketing—but communications? Not so much. Discover how a CCO shapes reputation, manages crises, and ensures your brand speaks with one trusted voice at every touchpoint.